Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities to focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Attendees of this presentation will learn:
∙ What marketing really is (and isn’t).
∙ How marketing has changed in ways that benefit business and nonprofits.
∙ The importance of setting goals and objectives for your marketing efforts.
∙ The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
∙ It’s ok to start small, to start where you already are.
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.
Cost: FREE and open to the public, so bring your friends!
About the speaker:
Elizabeth Quintanilla is a creative, people-oriented, performance-driven Marketing Gunslinger. As a consultant and speaker, she focuses on understanding the customer perspective and consults on a variety of topics: online technologies and strategies, social business, marketing (traditional, online, social, content, Go-To-Market), product marketing, and demand generation. As an expert communicator, she explains complex concepts in understandable terms and delivers high-quality creative solutions to ensure product and customer success.
You can follow her on twitter: @equintanilla/ @mktggunslingers
1818 E 12th St
Austin, TX 78702
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